Monday, 4 January 2010

A healthy start to 2010

Healthcare advertising is one of THE DM GROUP’s specialities.

So over the break we were pleased to read that pharmaceutical companies are now our biggest exporters of high-tech products.

With drug and vaccine sales exceeding $4 billion, it’s the first
time in years the automotive industry hasn’t topped Australia’s
export sales list.

As Mark Metherell reports:

‘The pharmaceutical industry contributes about $7 billion a
year to Australia’s economy and its $860 million research
and development sector.’

Even more pleasing, the biggest sellers are treatments we work on regularly in the fight against influenza, cervical cancer and HIV.

But now we know our campaigns aren’t just looking after the health of our clients and the community.

They’re looking after the health of our economy too.

Thursday, 29 October 2009

Aussie advertising icon dies

Today, the last edition of the Trading Post hits Australian newsstands.

The bible of classified advertising since 1966, it’s given everyday Aussies a taste of the advertising world for over 40 years.

Its iconic cultural status was confirmed with a starring
tell-’im-he’s-dreamin role in The Castle.

From now on, the Sensis owned title will only be available online.

And while it’s the way of the advertising world, it’s not quite the same as newsprint.

As one commentator observes:

Many people don’t want to read page after page of classified advertising on a web browser. It’s much easier to read in a newspaper and they also enjoy scanning the ads.

RIP.

Monday, 19 October 2009

A hatrick for Casey

Yesterday Casey Stoner won his third successive MotoGP at Philip Island.

We celebrated not only because he did Australia proud. But because he did our client Swann Insurance proud too.

Swann has been Casey’s only personal Australian sponsor since 2004.

It’s all part of their commitment to being a leading advocate for motorcycle safety. In fact, Swann appointed Casey their Motorcycle Safety Ambassador in 2007, so he can help them unveil the Motorcycle of the Future – a motorcycle that’s been designed and engineered to reduce the likelihood of accidents.

If you ask us, anything that keeps riders safer is worth celebrating.

Thursday, 3 September 2009

The prime minister drops by

One thing trademarkDM head of art Andy Harrison and creative director Stephen Flewell-Smith hadn’t counted on when staying back last night was seeing more stars than usual.

But they did.

Parked out front was C1 – Kevin 07‘s very own Commonwealth car – complete with driver, flag and security.

For those familiar with our agency’s neighbourhood, rest assured the PM wasn’t repeating his Scores faux par of 2003. Instead, our inhouse German spy Kristin Tomuschat has discovered he was visiting the good neighbours at Melbourne Citymission.

It’s just a ruddy shame Andy and SFS didn’t have a camera handy to capture the day the PM dropped by THE DM GROUP.