Thursday, 10 September 2009

Get more ka-ching! in a click

Our newly updated website for Ka-ching! Ka-ching! is now live.

A financial literacy initiative of our client HOSTPLUS, Ka-ching! Ka-ching! puts the funk into finance by turning money talk into something we can all understand.

Plain English.

Designed by trademarkDM and developed by clickDM, phase one allows members to register for The Barefoot Series on Moneytude by Scott Pape.

It also includes some handy hints on Barefoot Bondage.

Phase two will see the Ka-ching! Ka-ching! website offer more functionality, with added financial tools, expanded news and growing podcast library.

So if you want a little more ka-ching!, click to it.

Wednesday, 9 September 2009

Taking off with Swann

trademarkDM was recently appointed as the strategic and creative direct marketing agency for Swann Insurance.

We were proud to win after a six-way competitive pitch. We’re equally proud to be working with one of Australia’s largest niche insurers with over 50 years experience and 750,000 customers.

Our first work for Swann was the corporate brochure above and a ticket for the annual AADA National Dealer Convention.

Now, our first consumer campaign to Swann customers is lodging.

It’s the first in a customer lifecycle series designed to take Swann’s relationship with its customers to a whole new height.

Thursday, 30 July 2009

Super success

Last night, UniSuper won Electronic Campaign of the Year at the annual ASFA Awards.

The Association of Superannuation Funds of Australia is a prestigious forum for our client to showcase their advances in digital communications for members.

It’s a great way to demonstrate the digital expertise of trademarkDM and clickDM, too.

And as the ASFA judges noted, ‘UniSuper’s campaign aimed to educate new members about making the choice between defined benefits and accumulation accounts…[it] was a very successful campaign…that was well received by recipients.’

Sounds like everyone’s a winner.

Wednesday, 29 July 2009

Quality control

Maintaining quality is key to our success.

Which is why today trademarkDM production manager, David Findlay, and account executive, Kristin Tomuschat, visited one of our print suppliers, Geon, to press check our latest job for HOSTPLUS.

The one-piece self-mailer to members has been finished using a Hunkeler, a multi-functional finishing machine that can personalise, fold, glue, perforate and trim in one pass.

To see our team hard at work, click here.

Tuesday, 14 July 2009

One big happy group

Finishing sometime around 2am, THE DM GROUP launch lunch (that’s right – lunch) was a resounding success.

And not just for staff – but also for several inner-city bars whose businesses boomed overnight.

Thanks, John!