We’ve been working hand in hand with Melbourne City Mission on their Hand up for the Homeless campaign.

The campaign aims to raise funds for – and awareness of – Melbourne City Mission’s youth programs by asking Melbournians to put their hand up and make a difference.

Hand up for the Homeless kicked off over the weekend with the first ad in Good Weekend. More ads will be in Sunday Life, The Age and train stations, so look out for them.

More importantly, click here to put your hand up for over 6,400 Melbourne children who don’t have anywhere to call home.

Our valued client HOSTPLUS has recently beefed up its marketing team with an import from sunny Queensland.

Meet Wayne Sullivan – national marketing programs manager.

Apart from boardies and flip-flops, Wayne’s packed 25 years of marketing experience in financial services in his suitcase, so we’re very excited.

So Wayne, welcome to the team. We’re looking forward to doing some great work with you.

Yesterday we watched Melbourne Storm, well, storm home with the title of 2009 NRL champions.

It’s the fourth consecutive year the Storm has reached the final and the second time they’ve converted their efforts into the NRL trophey.

You might have seen our latest HOSTPLUS television commercial.

It marks the third consecutive year our client – and Storm sponsor – has won both SuperRatings’ and Money‘s best super fund awards.

And it celebrates an attitude both HOSTPLUS and the Storm share.

They don’t expect to win.

But they do.

Yesterday, we told you how our 2008 acquisition campaign for YMCA Victoria fitness centres was the most successful ever.

Today, we can tell you it’s a finalist in the 2009 ADMA Awards.

We’ll find out if it’s earned a bronze, silver or gold in the Travel
and Entertainment effectiveness category at the Gala Dinner
on November 19.

The result will appear in the ADMA Awards annual.

It’s the fourth consecutive year we’ve enjoyed ADMA success – a great record of talent and consistency for our agency.

Well done everybody.

And every body.

Last year, we started working with YMCA Victoria.

Our multi-channel direct marketing campaign for their health and wellness centre membership drive was the most successful ever.

This year, trademarkDM and clickDM again have the privilege of working with the iconic YMCA brand.

In fact, our 2009 membership campaign is now live.

It features the Y’s new Family Membership, a product developed in response to member requests which can save families – of all kinds – a handy 20%.

Look out for it in your local letterbox, inbox or newspaper. Even better, why not ask about Family Membership at your local Y.

Your body and budget will thank you for it.

And so will we and the Y.

Our newly updated website for Ka-ching! Ka-ching! is now live.

A financial literacy initiative of our client HOSTPLUS, Ka-ching! Ka-ching! puts the funk into finance by turning money talk into something we can all understand.

Plain English.

Designed by trademarkDM and developed by clickDM, phase one allows members to register for The Barefoot Series on Moneytude by Scott Pape.

It also includes some handy hints on Barefoot Bondage.

Phase two will see the Ka-ching! Ka-ching! website offer more functionality, with added financial tools, expanded news and growing podcast library.

So if you want a little more ka-ching!, click to it.

trademarkDM was recently appointed as the strategic and creative direct marketing agency for Swann Insurance.

We were proud to win after a six-way competitive pitch. We’re equally proud to be working with one of Australia’s largest niche insurers with over 50 years experience and 750,000 customers.

Our first work for Swann was the corporate brochure above and a ticket for the annual AADA National Dealer Convention.

Now, our first consumer campaign to Swann customers is lodging.

It’s the first in a customer lifecycle series designed to take Swann’s relationship with its customers to a whole new height.

Last night, UniSuper won Electronic Campaign of the Year at the annual ASFA Awards.

The Association of Superannuation Funds of Australia is a prestigious forum for our client to showcase their advances in digital communications for members.

It’s a great way to demonstrate the digital expertise of trademarkDM and clickDM, too.

And as the ASFA judges noted, ‘UniSuper’s campaign aimed to educate new members about making the choice between defined benefits and accumulation accounts…[it] was a very successful campaign…that was well received by recipients.’

Sounds like everyone’s a winner.

Maintaining quality is key to our success.

Which is why today trademarkDM production manager, David Findlay, and account executive, Kristin Tomuschat, visited one of our print suppliers, Geon, to press check our latest job for HOSTPLUS.

The one-piece self-mailer to members has been finished using a Hunkeler, a multi-functional finishing machine that can personalise, fold, glue, perforate and trim in one pass.

To see our team hard at work, click here.

Finishing sometime around 2am, THE DM GROUP launch lunch (that’s right – lunch) was a resounding success.

And not just for staff – but also for several inner-city bars whose businesses boomed overnight.

Thanks, John!