Wednesday, 18 November 2009

Welcome to Melbourne, Wayne

Our valued client HOSTPLUS has recently beefed up its marketing team with an import from sunny Queensland.

Meet Wayne Sullivan – national marketing programs manager.

Apart from boardies and flip-flops, Wayne’s packed 25 years of marketing experience in financial services in his suitcase, so we’re very excited.

So Wayne, welcome to the team. We’re looking forward to doing some great work with you.

Monday, 5 October 2009

We don’t expect to win but…

Yesterday we watched Melbourne Storm, well, storm home with the title of 2009 NRL champions.

It’s the fourth consecutive year the Storm has reached the final and the second time they’ve converted their efforts into the NRL trophey.

You might have seen our latest HOSTPLUS television commercial.

It marks the third consecutive year our client – and Storm sponsor – has won both SuperRatings’ and Money’s best super fund awards.

And it celebrates an attitude both HOSTPLUS and the Storm share.

They don’t expect to win.

But they do.

Wednesday, 16 September 2009

Every body’s an ADMA finalist

Yesterday, we told you how our 2008 acquisition campaign for YMCA Victoria fitness centres was the most successful ever.

Today, we can tell you it’s a finalist in the 2009 ADMA Awards.

We’ll find out if it’s earned a bronze, silver or gold in the Travel
and Entertainment effectiveness category at the Gala Dinner
on November 19.

The result will appear in the ADMA Awards annual.

It’s the fourth consecutive year we’ve enjoyed ADMA success – a great record of talent and consistency for our agency.

Well done everybody.

And every body.

Tuesday, 15 September 2009

Working out with the Y

Last year, we started working with YMCA Victoria.

Our multi-channel direct marketing campaign for their health and wellness centre membership drive was the most successful ever.

This year, trademarkDM and clickDM again have the privilege of working with the iconic YMCA brand.

In fact, our 2009 membership campaign is now live.

It features the Y’s new Family Membership, a product developed in response to member requests which can save families – of all kinds – a handy 20%.

Look out for it in your local letterbox, inbox or newspaper. Even better, why not ask about Family Membership at your local Y.

Your body and budget will thank you for it.

And so will we and the Y.

Thursday, 10 September 2009

Get more ka-ching! in a click

Our newly updated website for Ka-ching! Ka-ching! is now live.

A financial literacy initiative of our client HOSTPLUS, Ka-ching! Ka-ching! puts the funk into finance by turning money talk into something we can all understand.

Plain English.

Designed by trademarkDM and developed by clickDM, phase one allows members to register for The Barefoot Series on Moneytude by Scott Pape.

It also includes some handy hints on Barefoot Bondage.

Phase two will see the Ka-ching! Ka-ching! website offer more functionality, with added financial tools, expanded news and growing podcast library.

So if you want a little more ka-ching!, click to it.