Wednesday, 23 June 2010

Frankly, he goes down a treat

It’s only been three days but we already like our new account director, Frank Franzese.

Firstly, Frank’s a designer-turned-suit. He switched roles because he was fed up of other people not selling his ideas well and decided he could do a better job. That’s the creatives won over.

Secondly, Frank’s worked across a diverse range of brands, including Telstra Super, ANZ and Merrill Lynch. That’s the account service box checked.

Lastly, Frank’s been making his own wine for five years and he’s particularly proud of his 2007 Heathcote Shiraz.

Bring in a bottle on Friday, Frank and you’ll have 21 new best friends.

Thursday, 20 May 2010

Well, he’s back…

Our Production Manager, David Findlay has returned from his four week hiatus in the Maldives and Bali.

It should have been no surprise to Dave that the crew had plans for his homecoming.

Whether it was covering every inch of his office with posters of handsome men or making up an imaginary new junior creative team that he would have to share his office with (some extra computers, fake personalities, and live jobs on the weekly WIP), there was always something to welcome him back.

The team worked into the night on Friday to make sure his office was nothing like how he had left it.

Multiple rolls of aluminium foil and a few human sized bags of packing peanuts were enough to create the most recent office prank.

We had to do something to get back at him for that speedo incident.

We missed ya Dave!

Tuesday, 18 May 2010

He’s got the touch

Meet finished artist Ross Goddard – the latest addition to THE DM GROUP.

With over 11 years experience in advertising and design under his belt, Ross has worked on a range of big brands, including award-winning campaigns for Suzuki and Jeep.

Not surprising, since he really likes cars. He’s also been working on a top secret calendar for the Victorian Aids Council.

But here’s the real reason we hired Ross. He was ranked one of Australia’s top five retouchers by Capture magazine. And we need someone who can do this.

It’s about time we had a touch of class around here.

Monday, 10 May 2010

Calling on the call centre

Last week, those of us from trademarkDM who work on HOSTPLUS spent some time hanging out at their call centre.

Known in the industry as one of the secrets of their success, the HOSTPLUS call centre has a reputation for delivering excellent service. So it was a real eye-opener for us to see them in action.

We also gained a deeper understanding of how things work at HOSTPLUS. All the better to keep producing great work for them.

Monday, 3 May 2010

Taking note of a good idea

The key to creating good advertising is being able to see everyday objects in a completely different light.

That must have been why the piano staircase created at Southern Cross Station to promote the Melbourne Jazz Festival struck a chord with trademarkDM account manager Kristin Tomuschat.

It might be very similar to another idea. But Kristin was excited enough to delay her shopping trip to DFO just to take pictures – and a video – of it.

If you ask us, it’s a great way to make the stairs a hit with commuters.