Wednesday, 6 January 2010

Going troppo for Troppo

Carmen Petropulo is a mad Western Bulldogs supporter.

Lucky for us, she’s a passionate account service professional too.

It’s a passion Carmen has proven for the past year as associate account director on HOSTPLUS, GSK and BP.

And it’s why we’re pleased to announce her recent promotion to account director at trademarkDM.

Congratulations, Troppo.

And carn’ the Doggies!

Wednesday, 23 December 2009

The sincerest form of flattery

Differentiation is one of the fundamental strategies of modern advertising and marketing.

Which made it all the more surprising when industry colleagues drew our attention to the recent activities of a competitor agency.

Take this integrated blog-come-website.

An innovation in our category, in the last week it’s been rebuilt just down the road seemingly to the same set of plans.

Or The Bunker, a DM GROUP innovation of three years, which has also reappeared at the same place as The Vault.

A name, sentiment and use of striking similarity.

It makes us wonder what other initiatives have been adopted. Our thoughtDM at weekly WIPs? Our birthdayDM for a client’s special day? Our drinkDM for refreshing meetings?

But on reflection it should come as no surprise.

Three of their six senior staff learned their craft at trademarkDM, a heritage proudly promoted on their website.

And while we’re flattered others would want to seek our people and ideas, we’d hope they and you would expect them to be different.

If not even better.

So if you’d like original – differentiating – thinking contact us.

If not click here.

Wednesday, 16 December 2009

A super night for winning

Monday night saw two of THE DM GROUP’s clients win at the Australian Institute of Superannuation Trustees Awards for Excellence 2009.

UniSuper collected the Gold Communication Award for its Decisions 101 online tutorial.

In fact, it’s the third industry award the trademarkDM-clickDM developed tutorial has won this year.

Also collecting on the night was HOSTPLUS.

It picked up the Silver Communications Award for its Tax File Number campaign, again developed by trademarkDM and clickDM.

So it really was a super night.

For our clients.

And us.

Thursday, 26 November 2009

‘The Findlay’

You’ve seen the Trucker, the Rockstar, the Businessman.

Now THE DM GROUP presents the Findlay.

After four short weeks, David has a mo worthy of any 80s swimming coach.

Check back tomorrow to see how he’s used his new persona to full effect.

Thursday, 19 November 2009

Where’s Andy Harrison?

trademarkDM head of art Andy Harrison is known for his ability to zip around the office quicker than the speed of light.

That’s why it was Andy’s job to submit the final details for our 2009 ADMA Awards finalist entry for YMCA Victoria more than two months ago.

Today Andy’s zipped all the way to Sydney to find out if we’ve earned a gold, silver or bronze for the fourth consecutive year.

We’re sure he’s enjoying himself at the Gala Dinner with the rest of the YMCA team. And we hope they come back with a metal souvenir for our shelf.