Thursday, 29 July 2010

uniformDM?

We think we’re a pretty cohesive bunch here at THE DM GROUP, but there’s such a thing as going too far.

Head of Client Services Brandon Clark, has, in recent times, developed the peculiar habit of dressing identically to his male colleagues. We’re not sure if it’s on purpose or not. He says it’s unintentional.

But whether it’s a coincidence as Brandon claims, or some kind of identity crisis, our male staff are finding it more and more difficult to decide what to wear in the morning.

Wednesday, 21 July 2010

A low carb lunch

While many at THE DM GROUP have been known to load up on beer-fuelled calories at lunchtime, our CSR group chose to go green instead – with a presentation on low carb design by Rod Wade from Finsbury Green.

Rod spoke about how becoming a low carb or carbon neutral agency – of which there are probably less than five in Australia – could be a massive competitive advantage.

Focusing on sustainability also creates new business opportunities. Nine out of 10 of Finsbury Green’s new clients choose to work with them specifically because of their green products and services.

Food for thought? Definitely.

Thursday, 15 July 2010

Best foot forward

Having a creative services director at THE DM GROUP is an exciting new step. Luckily Monique Martino has just the right shoes for that. Or for just about any other occasion, it turns out.

With experience in publishing, design and branding, Monique has worked in Melbourne and London for clients like GM Holden, the City of Melbourne, the Herald Sun, Melbourne Fringe Festival, the University of Melbourne, iSelect, the London Stock Exchange, the NHS, Rolls Royce, BMW, Barclays and RSPCA UK.

Somehow, amongst all this running around, Monique finds time for coffee, talking shoes, shopping, holidays in sunny places and detailed movie critiques a la David and Margaret.

With all that energy and organisational drive, she’ll have us toeing the line in no time.

Monday, 5 July 2010

iThink therefore iAm

Descartes would be well pleased about the enlightenment that’s struck clickDM in recent weeks.

That’s because – after almost 30 years – Apple’s famous 1984 Superbowl spot has finally delivered on its promise.

But then, the creep started long ago.

First it was the iPod and iTunes.

Then it was the digital technical director needing a Mac Mini.

Then an iMac to work on…in Windows, naturally.

(Now all of clickDM work on Macs.)

And most recently, it was the iPhone.

But now they’ve had several weeks to paw their iPad, the once pro-PC geeks are committed Apple advocates.

They’ve already used it as a presentation tool to give a truer indication of how our digital concepts will look onscreen.

As our digital planning director says, ‘It takes “interactive” presentations to the next step.’

Needless to say, we’re underway developing of our first iPad application that will help one of our clients revolutionise the way they interact with their consumers in person and over the web.

To see how much the iPad is already changing consumer communications check out the MenuPad at Global Mundo Tapas.

Thursday, 1 July 2010

A gift from the heart

Sometimes when creative people put their heads together, something extraordinary happens.

Just like studio manager Liliana Lettieri’s special birthday present for her nephew, Harri.

Harri had an unusual way of dealing with his grandfather passing away. So Lil decided to tell the story of Harri and his Pa in a children’s storybook, in celebration of the bond between the two of them.

Lil’s story moved many of us to tears. It also moved senior art director Craig Sneddon to do the illustrations.

The result is a beautiful story, with stunning illustrations and one very happy little boy.

Amazing, isn’t it?