Friday, 26 February 2010

Three cheers for Hockley

THE DM GROUP quarterly catch-up is a time for all of us to get together, talk about the work we’ve done and have more than a few drinks.

Now you’d assume a quarterly catch-up happens quarterly but it’s actually been 12 months since our previous catch-up.

That meant some of our more enthusiastic colleagues had 12 months of pent-up PowerPoint slides to get out of their system.

So to keep things moving, we had a strict five-minute time limit with the option to buy an extra minute with a shot.

While there are plenty in THE DM GROUP who love a chin wag, none more so than digital planning director, Craig Hockley.

Craig decided to buy two extra minutes before he even started speaking and ended up having to down a third shot by the end of his presentation.

See, we said he’d fit in.

Friday, 22 January 2010

Small bickies make a big impact

This week THE DM GROUP took time out from our efforts to contribute to another – PLAN’s Haiti Earthquake Appeal.

Which is why our inhouse frau Kristin spent all night baking.

For a small donation you could choose from her homemade apple cake, cherry cake and chocolate muffins.

But as our CSR team explained, even small bickies can have a
big impact.

For instance, $50 will provide a family with a household kit of cooking utensils.

While $100 will provide temporary shelter for up to three families
or a School in a Box Kit for 30 kids.

Hmmm…

Not such a half-baked idea after all.

Monday, 18 January 2010

Marshmallows go hard for charity

While THE DM GROUP was enjoying a fun festive break, some of our (softer) clients from the Y weren’t.

Instead, they were clocking up the donations and the clicks – 404 painful kilometres of them – in the Murray Marathon.

But for good reason.

Because from this Christmas, the historic race is being managed by YMCA Victoria.

It’s a fitting replacement for the Australian Red Cross, which ended its association after 39 years at the helm.

Not bad for an event that began in 1969 when 10 friends decided to paddle the Murray River to raise $250.

Today, the grueling annual five day race has grown to include more than 750 paddlers and over 3000 support crew and volunteers.

Including The Murray Marshmallows.

Not so soft after all.

Monday, 11 January 2010

Making news in the art world

Today, Rob Walker joined us as general manager of artworkDM.

With 20 years solid studio expertise as well as business experience, he’s the perfect person to lead our corporate artwork service.

‘I’ve always seen the huge potential in the corporate artwork sector but most agencies aren’t properly structured to service it.

With artworkDM, however, I saw a real difference.

It’s set up to provide corporates with an agency-quality product and experience minus the account service and creative overheads.’

Rob must have been impressed.

He quit his role as studio head at George Patterson Y&R Melbourne to start the year with THE DM GROUP.

Which is big news for us.

And the trade press, too.

Friday, 8 January 2010

We are legend

Things have been a little eerie at THE DM GROUP this week.

Not inside.

In fact, we’ve kicked off the year with a solid bout of new briefs.

But outside is a different story.

Stepping out is like stepping onto the set of I Am Legend.

Not that we’re complaining.

It sure makes getting a coffee and to work a breeze.

But we’re looking forward to a bit more buzz about town next week.

And a new face too.

So don’t turn the channel.

Twenty-ten is going to be legendary.