Monday, 3 May 2010

Taking note of a good idea

The key to creating good advertising is being able to see everyday objects in a completely different light.

That must have been why the piano staircase created at Southern Cross Station to promote the Melbourne Jazz Festival struck a chord with trademarkDM account manager Kristin Tomuschat.

It might be very similar to another idea. But Kristin was excited enough to delay her shopping trip to DFO just to take pictures – and a video – of it.

If you ask us, it’s a great way to make the stairs a hit with commuters.