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	<title>THE DM GROUP &#187; event</title>
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		<title>So you don’t think you need the iPad?</title>
		<link>http://thedmgroup.com.au/blog/so-you-dont-think-you-need-the-ipad/</link>
		<comments>http://thedmgroup.com.au/blog/so-you-dont-think-you-need-the-ipad/#comments</comments>
		<pubDate>Thu, 06 May 2010 08:06:02 +0000</pubDate>
		<dc:creator>kristin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Agency news]]></category>
		<category><![CDATA[clickDM]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://thedmgroup.com.au/?p=2777</guid>
		<description><![CDATA[The iPad hasn’t quite hit our shores yet but clickDM has already worked out how our clients could benefit from Apple’s latest revolutionary product. In fact, Head of Digital, Ian Ross and Web Designer, Jesse Steinfort spent some time today at the Adobe CS5 Roadshow. And came back brimming with geeky enthusiasm over InDesign’s ability [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thedmgroup.com.au/wp-content/uploads/2010/05/Would-like-to-find-out-more-call-Ian-at-clickDM.jpg"><img class="alignnone size-medium wp-image-2778" title="Find out more, call Ian at clickDM" src="http://thedmgroup.com.au/wp-content/uploads/2010/05/Would-like-to-find-out-more-call-Ian-at-clickDM-400x264.jpg" alt="" width="400" height="264" /></a></p>
<p>The <a href="http://www.apple.com/au/ipad/" target="_blank">iPad</a> hasn’t quite hit our shores yet but <a href="http://thedmgroup.com.au/about/clickdm/" target="_blank">clickDM</a> has already worked out how our <a href="http://thedmgroup.com.au/category/clients/" target="_blank">clients</a> could benefit from Apple’s latest revolutionary product.</p>
<p>In fact, Head of Digital, <a href="http://thedmgroup.com.au/category/people/" target="_blank">Ian Ross</a> and Web Designer, <a href="http://thedmgroup.com.au/category/people/" target="_blank">Jesse Steinfort</a> spent some time today at the <a href="http://www.adobe.com/au/special/cs5roadshow/" target="_blank">Adobe CS5 Roadshow</a>. And came back brimming with geeky enthusiasm over InDesign’s ability to publish straight to mobile devices like the iPad and Kindle.</p>
<p>No we don’t know what that means either. But we do know that they’re now armed with trial versions of the new software and are hard at work building iPad apps. So when the iPad does arrive in Australia, they’ll be ready for it.</p>
<p>If you’d like to know how our iPad apps can help your business, <a href="http://thedmgroup.com.au/contact/" target="_blank">give Ian a call</a>.</p>
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		<title>Fire up!</title>
		<link>http://thedmgroup.com.au/blog/fire-up/</link>
		<comments>http://thedmgroup.com.au/blog/fire-up/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 08:27:05 +0000</pubDate>
		<dc:creator>kristin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[World news]]></category>

		<guid isPermaLink="false">http://thedmgroup.com.au/?p=2746</guid>
		<description><![CDATA[When was the last time you felt so strongly about one of your ideas you threatened to jump out of an office window if people in your meeting didn’t listen to it? &#8216;We should be in charge!’ On Monday night we saw people like George Lois, Mary Wells, Hal Riney and Lee Clow in Art [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="420" height="260" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/hLfvmiB4edI&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="420" height="260" src="http://www.youtube.com/v/hLfvmiB4edI&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>When was the last time you felt so strongly about one of your ideas you threatened to jump out of an office window if people in your meeting didn’t listen to it?</p>
<p><em>&#8216;We should be in charge!’</em></p>
<p>On Monday night we saw people like George Lois, Mary Wells, Hal Riney and Lee Clow in <a href="http://artandcopyfilm.com/" target="_blank"><em>Art &amp; Copy.</em></a></p>
<p><em>‘That’s advertising, baby!’</em></p>
<p>They didn’t worry about awards, or being the coolest kids at ad school. They just came up with some of the most disruptive and successful ad ideas ever.</p>
<p><em>‘Creativity can sell anything!’</em></p>
<p>Like Apple’s <a href="http://www.youtube.com/watch?v=OYecfV3ubP8" target="_blank">‘1984’</a>, firing the first shot in the PC vs Mac wars. Or Nike’s ‘Just do it’ attitude. Or the <a href="http://www.youtube.com/watch?v=XMJ90T2rwXU" target="_blank">‘Morning in America’</a> TV ads that helped Ronald Reagan win a second term in 1984. Uhh, thanks for that one.</p>
<p>But proper thanks to <a href="http://lifeatthebottom.com" target="_blank">Junior</a> for organising the Melbourne screening.</p>
<p>Now, in the words of George Lois, <em>‘Let’s sell that mutha&#8212;!’</em><strong> </strong></p>
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		<title>A hatrick for Casey</title>
		<link>http://thedmgroup.com.au/blog/a-hatrick-for-casey/</link>
		<comments>http://thedmgroup.com.au/blog/a-hatrick-for-casey/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 08:31:43 +0000</pubDate>
		<dc:creator>Jesse</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Client news]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[World news]]></category>

		<guid isPermaLink="false">http://thedmgroup.com.au/?p=1994</guid>
		<description><![CDATA[Yesterday Casey Stoner won his third successive MotoGP at Philip Island. We celebrated not only because he did Australia proud. But because he did our client Swann Insurance proud too. Swann has been Casey’s only personal Australian sponsor since 2004. It’s all part of their commitment to being a leading advocate for motorcycle safety. In [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.heraldsun.com.au/news/photo-gallery/gallery-e6frf94x-1225788033905?page=1" target="_blank"><img class="alignnone size-medium wp-image-2038" title="Click here for more images" src="http://thedmgroup.com.au/wp-content/uploads/2009/10/033830-casey-stoner-400x300.jpg" alt="Click here for more images" width="400" height="300" /></a></p>
<p>Yesterday <a href="http://www.caseystoner.com.au/" target="_blank">Casey Stoner</a> won his third successive MotoGP at Philip Island.</p>
<p>We celebrated not only because he did Australia proud. But because he did our client <a href="http://www.swanninsurance.com/" target="_blank">Swann Insurance </a>proud too.</p>
<p><a href="http://www.swanninsurance.com/" target="_blank">Swann</a> has been Casey’s only personal Australian sponsor since 2004.</p>
<p>It’s all part of their commitment to being a leading advocate for motorcycle safety. In fact, <a href="http://www.swanninsurance.com/" target="_blank">Swann</a> appointed Casey their Motorcycle Safety Ambassador in 2007, so he can help them unveil the <a href="http://www.swanninsurance.com/communications/102" target="_blank">Motorcycle of the Future</a> – a motorcycle that’s been designed and engineered to reduce the likelihood of accidents.</p>
<p>If you ask us, anything that keeps riders safer is worth celebrating.</p>
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		<title>&#8216;Feliz aniversário, John!&#8217;</title>
		<link>http://thedmgroup.com.au/blog/feliz-aniversario-john/</link>
		<comments>http://thedmgroup.com.au/blog/feliz-aniversario-john/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 06:38:03 +0000</pubDate>
		<dc:creator>sfs</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[THE DM GROUP]]></category>

		<guid isPermaLink="false">http://thedmgroup.com.au/?p=1153</guid>
		<description><![CDATA[We have a birthday tradition at THE DM GROUP. We buy the lucky person a cake of their choice then sit them down to endure a cringingly bad recital of Happy Birthday. We love it. They don&#8217;t. Which makes the whole affair all the more enjoyable. Unfortunately, today&#8217;s birthday boy – our managing director – [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.flickr.com/photos/thedmgroup/sets/72157621947470431/"></a><a href="http://www.flickr.com/photos/thedmgroup/sets/72157621947470431/" target="_blank"><img class="aligncenter size-medium wp-image-1154" title="John Kilgour's Birthday" src="http://thedmgroup.com.au/wp-content/uploads/2009/08/IMG_9293-400x266.jpg" alt="John Kilgour's Birthday" width="400" height="266" /></a></p>
<p>We have a birthday tradition at THE DM GROUP.</p>
<p>We buy the lucky person a cake of their choice then sit them down to endure a cringingly bad recital of Happy Birthday.</p>
<p>We love it. They don&#8217;t.</p>
<p>Which makes the whole affair all the more enjoyable.</p>
<p>Unfortunately, today&#8217;s birthday boy – our managing director – couldn&#8217;t make it because he&#8217;s in Portugal.</p>
<p>So&#8230;<em>feliz aniversáriopara você</em>, <a href="http://thedmgroup.com.au/category/people/" target="_self">John Kilgour</a>!</p>
<p>If you&#8217;d like to  see how much we enjoyed your special day without you, <a href="http://www.flickr.com/photos/thedmgroup/sets/72157621947470431/" target="_blank">just click here</a>.</p>
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		<title>Y so early&#8230;?</title>
		<link>http://thedmgroup.com.au/blog/y-so-early/</link>
		<comments>http://thedmgroup.com.au/blog/y-so-early/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 06:00:19 +0000</pubDate>
		<dc:creator>sfs</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Client news]]></category>
		<category><![CDATA[Corporate social responsibility]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[trademarkDM]]></category>

		<guid isPermaLink="false">http://thedmgroup.com.au/?p=908</guid>
		<description><![CDATA[We love the Y. It&#8217;s an iconic brand with a rich heritage and incredible values. We&#8217;re embracing those qualities right now as we develop YMCA Victoria&#8217;s annual health and wellness centre member acquisition campaign for a second year. But there&#8217;s more to the Y than gyms. This morning we attended a fundraising breakfast at Melbourne&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.flickr.com/photos/thedmgroup/sets/72157621899727817/" target="_blank"><img class="aligncenter size-medium wp-image-1095" title="Brandon Clark and Fiona Steer – Click to see more at Flickr" src="http://thedmgroup.com.au/wp-content/uploads/2009/07/The-Bridge-Project-Breakfast_5-400x300.jpg" alt="The Bridge Project Breakfast_5" width="400" height="300" /></a></p>
<p style="text-align: left;">We love the Y.</p>
<p style="text-align: left;">It&#8217;s an iconic brand with a rich heritage and incredible values.</p>
<p style="text-align: left;">We&#8217;re embracing those qualities right now as we develop <a href="http://victoria.ymca.org.au/cpa/htm/htm_home.asp" target="_blank">YMCA Victoria&#8217;s</a> annual  health and wellness centre member acquisition campaign for a second year.</p>
<p style="text-align: left;">But there&#8217;s more to the Y than gyms.</p>
<p style="text-align: left;"><a href="http://www.flickr.com/photos/thedmgroup/sets/72157621899727817/" target="_blank">This morning</a> we attended a fundraising breakfast at Melbourne&#8217;s Federation Square for <a href="http://www.bridgeproject.ymca.org.au/" target="_blank">The Bridge Project</a>.</p>
<p style="text-align: left;">Its goal is to help rebuild young lives by creating employment partnerships between businesses and young offenders.</p>
<p style="text-align: left;">The event featured well-known speakers including Collingwood Football Club coach and The Bridge Project Patron, Mick Malthouse and World Vision CEO, Tim Costello.</p>
<p style="text-align: left;">Better still, it was attended by over 500 people.</p>
<p style="text-align: left;">Like the two early birds above – trademarkDM head of client service, <a href="http://thedmgroup.com.au/category/people/" target="_self">Brandon Clark</a> and our lovely YMCA client, Fiona Steer.</p>
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		<title>It&#8217;s in our jeans</title>
		<link>http://thedmgroup.com.au/blog/its-in-our-jeans/</link>
		<comments>http://thedmgroup.com.au/blog/its-in-our-jeans/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 20:33:25 +0000</pubDate>
		<dc:creator>sfs</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Corporate social responsibility]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[THE DM GROUP]]></category>

		<guid isPermaLink="false">http://thedmgroup.com.au/?p=1058</guid>
		<description><![CDATA[One perk of advertising is denim. You can wear it every day, especially if you&#8217;re in the creative department. But that won&#8217;t detract from the appeal of Jeans for Genes Day. Held on the first Friday in August – hint – Jeans for Genes Day is a major fundraiser of the Children&#8217;s Medical Research Institute. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jeansforgenes.org.au/JG-Home/default.aspx" target="_blank"><img class="aligncenter size-medium wp-image-1062" title="Jeans for Genes Home Page" src="http://thedmgroup.com.au/wp-content/uploads/2009/08/Jeans-for-Genes-Home-Page-400x304.jpg" alt="Jeans for Genes Home Page" width="400" height="304" /></a></p>
<p>One perk of advertising is denim.</p>
<p>You can wear it every day, especially if you&#8217;re in the creative department.</p>
<p>But that won&#8217;t detract from the appeal of <a href="http://www.jeansforgenes.org.au/JG-Home/default.aspx" target="_blank">Jeans for Genes Day</a>.</p>
<p>Held on the first Friday in August – hint – Jeans for Genes Day is a major fundraiser of the Children&#8217;s Medical Research Institute.</p>
<p>So tomorrow will be different.</p>
<p>When we get up we&#8217;ll be pulling on our pants for a good cause.</p>
<p>And giving up some gold from that little pocket on the right-hand side when our <a href="http://thedmgroup.com.au/tag/corporate-social-responsibility/" target="_self">corporate social responsibility team</a> comes calling.</p>
<p>Maybe you will, too.</p>
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		<title>It&#8217;s official</title>
		<link>http://thedmgroup.com.au/blog/its-official/</link>
		<comments>http://thedmgroup.com.au/blog/its-official/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 07:01:35 +0000</pubDate>
		<dc:creator>sfs</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Agency news]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://thedmgroup.com.au/?p=915</guid>
		<description><![CDATA[On July 1, our team marked the creation of THE DM GROUP with a 12 hour staff launch lunch. Last night, we officially launched THE DM GROUP publicly with an open office celebration for our clients, suppliers and good agency friends – like Mark, who flew from Sydney to spend the night with his old [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-916" title="THE DM GROUP Team" src="http://thedmgroup.com.au/wp-content/uploads/2009/07/THE-DM-GROUP-Team1-400x266.jpg" alt="THE DM GROUP Team" width="400" height="266" /></p>
<p>On July 1, our team marked the creation of THE DM GROUP with a 12 hour staff launch lunch.</p>
<p>Last night, we officially launched THE DM GROUP publicly with an open office celebration for our clients, suppliers and good agency friends – like Mark, who flew from Sydney to spend the night with his old agency.</p>
<p>And with the last revelers arriving home at 6am (after a 4pm start), we can only assume it was a great success.</p>
<p>For photographic evidence, <a title="Flickr" href="http://www.flickr.com/photos/thedmgroup/sets/72157621803173698/" target="_blank">click here</a>.</p>
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		<title>One big happy group</title>
		<link>http://thedmgroup.com.au/blog/one-big-happy-group/</link>
		<comments>http://thedmgroup.com.au/blog/one-big-happy-group/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 16:35:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://thedmgroup.com.au/?p=842</guid>
		<description><![CDATA[Finishing sometime around 2am, THE DM GROUP launch lunch (that&#8217;s right – lunch) was a resounding success. And not just for staff – but also for several inner-city bars whose businesses boomed overnight. Thanks, John!]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-848" title="Slide1" src="http://thedmgroup.com.au/wp-content/uploads/2009/07/Slide1-400x300.jpg" alt="Slide1" width="400" height="300" /></p>
<p>Finishing sometime around 2am, THE DM GROUP launch lunch (that&#8217;s right – lunch) was a resounding success.</p>
<p>And not just for staff – but also for several inner-city bars whose businesses boomed overnight.</p>
<p>Thanks, John!</p>
]]></content:encoded>
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