Friday, 26 February 2010

Three cheers for Hockley

THE DM GROUP quarterly catch-up is a time for all of us to get together, talk about the work we’ve done and have more than a few drinks.

Now you’d assume a quarterly catch-up happens quarterly but it’s actually been 12 months since our previous catch-up.

That meant some of our more enthusiastic colleagues had 12 months of pent-up PowerPoint slides to get out of their system.

So to keep things moving, we had a strict five-minute time limit with the option to buy an extra minute with a shot.

While there are plenty in THE DM GROUP who love a chin wag, none more so than digital planning director, Craig Hockley.

Craig decided to buy two extra minutes before he even started speaking and ended up having to down a third shot by the end of his presentation.

See, we said he’d fit in.

Wednesday, 16 December 2009

A super night for winning

Monday night saw two of THE DM GROUP’s clients win at the Australian Institute of Superannuation Trustees Awards for Excellence 2009.

UniSuper collected the Gold Communication Award for its Decisions 101 online tutorial.

In fact, it’s the third industry award the trademarkDM-clickDM developed tutorial has won this year.

Also collecting on the night was HOSTPLUS.

It picked up the Silver Communications Award for its Tax File Number campaign, again developed by trademarkDM and clickDM.

So it really was a super night.

For our clients.

And us.

Tuesday, 22 September 2009

Why we’re sleeping on the job

Do you know the monitor you’re looking at right now produces up to 40 black balloons of greenhouse gases?

Not a day. An hour.

That’s why the first tip in our CSR team’s energy saving campaign is to activate the energy saving preferences on our computers.

Just don’t confuse sleep mode with screen saving.

As our CSR team points out, a screen saver uses twice as much energy as when you’re working on your computer.

So while it might save your monitor, it won’t save our planet

Only one thing willzzzzzzzzzzzzzzzzzzzzzzzz………………

Tuesday, 15 September 2009

Working out with the Y

Last year, we started working with YMCA Victoria.

Our multi-channel direct marketing campaign for their health and wellness centre membership drive was the most successful ever.

This year, trademarkDM and clickDM again have the privilege of working with the iconic YMCA brand.

In fact, our 2009 membership campaign is now live.

It features the Y’s new Family Membership, a product developed in response to member requests which can save families – of all kinds – a handy 20%.

Look out for it in your local letterbox, inbox or newspaper. Even better, why not ask about Family Membership at your local Y.

Your body and budget will thank you for it.

And so will we and the Y.

Thursday, 10 September 2009

Get more ka-ching! in a click

Our newly updated website for Ka-ching! Ka-ching! is now live.

A financial literacy initiative of our client HOSTPLUS, Ka-ching! Ka-ching! puts the funk into finance by turning money talk into something we can all understand.

Plain English.

Designed by trademarkDM and developed by clickDM, phase one allows members to register for The Barefoot Series on Moneytude by Scott Pape.

It also includes some handy hints on Barefoot Bondage.

Phase two will see the Ka-ching! Ka-ching! website offer more functionality, with added financial tools, expanded news and growing podcast library.

So if you want a little more ka-ching!, click to it.