Wednesday, 28 July 2010

Trophies Are Forever

Congratulations to HOSTPLUS for capturing two new trophies at this year’s AFSA awards ceremony held in Melbourne on Friday.

HOSTPLUS was awarded Excellence in Communication for their TFN Campaign and also a finalist with the One Super Pledge Campaign in the same category.

Both integrated campaigns were created and executed by trademarkDM and clickDM.

But, the award we and HOSTPLUS are most pleased about is the AFSA Super Innovator of the Year for The Pledge campaign.

It came as a super surprise since we had not entered this category but were given the title at the judges’ discretion.

Monday, 5 July 2010

iThink therefore iAm

Descartes would be well pleased about the enlightenment that’s struck clickDM in recent weeks.

That’s because – after almost 30 years – Apple’s famous 1984 Superbowl spot has finally delivered on its promise.

But then, the creep started long ago.

First it was the iPod and iTunes.

Then it was the digital technical director needing a Mac Mini.

Then an iMac to work on…in Windows, naturally.

(Now all of clickDM work on Macs.)

And most recently, it was the iPhone.

But now they’ve had several weeks to paw their iPad, the once pro-PC geeks are committed Apple advocates.

They’ve already used it as a presentation tool to give a truer indication of how our digital concepts will look onscreen.

As our digital planning director says, ‘It takes “interactive” presentations to the next step.’

Needless to say, we’re underway developing of our first iPad application that will help one of our clients revolutionise the way they interact with their consumers in person and over the web.

To see how much the iPad is already changing consumer communications check out the MenuPad at Global Mundo Tapas.

Thursday, 6 May 2010

So you don’t think you need the iPad?

The iPad hasn’t quite hit our shores yet but clickDM has already worked out how our clients could benefit from Apple’s latest revolutionary product.

In fact, Head of Digital, Ian Ross and Web Designer, Jesse Steinfort spent some time today at the Adobe CS5 Roadshow. And came back brimming with geeky enthusiasm over InDesign’s ability to publish straight to mobile devices like the iPad and Kindle.

No we don’t know what that means either. But we do know that they’re now armed with trial versions of the new software and are hard at work building iPad apps. So when the iPad does arrive in Australia, they’ll be ready for it.

If you’d like to know how our iPad apps can help your business, give Ian a call.

Monday, 19 April 2010

Boxers or (project) briefs?

Imposing order on THE DM GROUP office is no task for the fainthearted.

But our new Office Manager, Georgia Rudin, reckons she’s rarely lost an argument, so we think she may well be up to the challenge.

Georgia comes to us with extensive experience in advertising and PR agencies, including some time in account service. She’s worked with brands like Lee Jeans, Nike and Mercedes Australia Fashion Week. A highlight of all this fashion work, she says, was being at a shoot in LA for Davenport Boxers with Herb Ritts.

If only we’d known about that, perhaps Georgia could have provided some expert assistance with Dave Findlay’s Speedo moment the other day? Maybe there are some jobs you just don’t ask a person to do in their first week.

Friday, 12 March 2010

Ian Ross caught with hookah

Speaking of political incorrectness and Ian Ross.

Did we happen to mention last Friday night’s AIMIA Awards?

Well…

While it was an enjoyable night, no advertising event would be complete without a little vice.

So after the show the clickDM team indulged in some hookahs.

In this case, exotic Turkish ones.

And while they had a strangely minty fragrance about them, they were needless to say smoking hot.

CLICK FOR EVIDENCE.