Imposing order on THE DM GROUP office is no task for the fainthearted.

But our new Office Manager, Georgia Rudin, reckons she’s rarely lost an argument, so we think she may well be up to the challenge.

Georgia comes to us with extensive experience in advertising and PR agencies, including some time in account service. She’s worked with brands like Lee Jeans, Nike and Mercedes Australia Fashion Week. A highlight of all this fashion work, she says, was being at a shoot in LA for Davenport Boxers with Herb Ritts.

If only we’d known about that, perhaps Georgia could have provided some expert assistance with Dave Findlay’s Speedo moment the other day? Maybe there are some jobs you just don’t ask a person to do in their first week.

As part of our commitment to corporate social responsibility, we sponsor a number of children with PLAN.

Sometimes – probably not nearly enough – we drop them a line.

We hope they like receiving our letters because we love getting theirs. Like this recent reply from Kaihu Jiang in China.

She loves studying computers, playing football, basketball and ping-pong and dreams of being a scientist.

She hopes she can fulfil her dream.

And so do we.

As a wise fitness instructor once reflected, ‘The hardest part about training is putting on your shoes.’

It’s the same with corporate social responsibility.

The hardest part isn’t deciding what to do, it’s deciding to do something. Or as one other fitness icon put it: just do it.

That’s why we’ve launched causeDM to help clients expand and market their good work.

And it’s why we’ve formed our own Tree Hugger Team – Nina Ee, Ian Thorn, David Findlay, Liliana Lettieri, Kristin Tomuschat and Elizabeth Raphael – to help THE DM GROUP grow as a better corporate citizen.

They meet weekly to assess our ecological and social impact, and recommend improvements – like reducing our energy usage and increasing our commitment to PLAN.

The steps may seem small but the commitment is big.

We’ve woken up.

We’re putting on our shoes.

John owns THE DM GROUP. Enough said.