Wednesday, 5 August 2009

Mum loves us, we hope ADMA does too

As well as our day-to-day work for clients, we’re busy preparing our entries for the 2009 ADMA Awards deadline this Friday.

Which reminds us.

Two years ago, trademarkDM became the first Melbourne agency to ever create an ADMA Awards call for entries campaign.

It was dramatically different from past campaigns.

Rather than employing borrowed interest, we strongly differentiated the ADMA Awards from other programs by emphasising direct marketing’s high standards.

It won an ADMA.

In fact, we’ve won for the past three years running.

Here’s hoping we can continue our success.

Thursday, 30 July 2009

Super success

Last night, UniSuper won Electronic Campaign of the Year at the annual ASFA Awards.

The Association of Superannuation Funds of Australia is a prestigious forum for our client to showcase their advances in digital communications for members.

It’s a great way to demonstrate the digital expertise of trademarkDM and clickDM, too.

And as the ASFA judges noted, ‘UniSuper’s campaign aimed to educate new members about making the choice between defined benefits and accumulation accounts…[it] was a very successful campaign…that was well received by recipients.’

Sounds like everyone’s a winner.