Tuesday, 13 July 2010

We’re going global

Today, trademarkDM was announced as one of six international judging hosts for The Global Awards.

We’re proud to be hosting the Melbourne leg of the world’s premier healthcare communications awards program.

Entries are now open, so click here to download your entry kit.

Naturally, we hope see some great pharmaceutical work.

We hope to see a healthy amount of entries, too.

Monday, 5 July 2010

iThink therefore iAm

Descartes would be well pleased about the enlightenment that’s struck clickDM in recent weeks.

That’s because – after almost 30 years – Apple’s famous 1984 Superbowl spot has finally delivered on its promise.

But then, the creep started long ago.

First it was the iPod and iTunes.

Then it was the digital technical director needing a Mac Mini.

Then an iMac to work on…in Windows, naturally.

(Now all of clickDM work on Macs.)

And most recently, it was the iPhone.

But now they’ve had several weeks to paw their iPad, the once pro-PC geeks are committed Apple advocates.

They’ve already used it as a presentation tool to give a truer indication of how our digital concepts will look onscreen.

As our digital planning director says, ‘It takes “interactive” presentations to the next step.’

Needless to say, we’re underway developing of our first iPad application that will help one of our clients revolutionise the way they interact with their consumers in person and over the web.

To see how much the iPad is already changing consumer communications check out the MenuPad at Global Mundo Tapas.

Thursday, 1 July 2010

A gift from the heart

Sometimes when creative people put their heads together, something extraordinary happens.

Just like studio manager Liliana Lettieri’s special birthday present for her nephew, Harri.

Harri had an unusual way of dealing with his grandfather passing away. So Lil decided to tell the story of Harri and his Pa in a children’s storybook, in celebration of the bond between the two of them.

Lil’s story moved many of us to tears. It also moved senior art director Craig Sneddon to do the illustrations.

The result is a beautiful story, with stunning illustrations and one very happy little boy.

Amazing, isn’t it?

Tuesday, 29 June 2010

Not just another pretty face

Say hello to yet another new trademarkDM face, account director Jenni Mercer.

She’ll be working with our healthcare clients and we couldn’t have found someone better qualified for the job.

With more than eight years of advertising experience under her belt, Jenni’s worked on several big healthcare brands, including Lilly, Roche and Janssen-Cilag, on everything from ADHD to schizophrenia, so she’s well-equipped to deal with our creatives.

She also hit the million-dollar mark for billings in her first year as account director – a talent managing director John Kilgour is particularly pleased to add to THE DM GROUP.

No pressure, Jenni!

Monday, 28 June 2010

Top of the world

We’re only halfway through the 2010 World Cup and we’ve already seen Italy, France and England fall.

But the biggest upset of all is happening here at THE DM GROUP, where the men are getting their behinds kicked by the little Asian chick.

Top of our tipping league sits Nina Ee – 200 points ahead of the closest competition.

Nina’s ahead partly because of her extensive football knowledge. And partly because half the league don’t realise they need to tip for every round.

But it’s football and what matters at the final whistle is who wins, not how they do so.