Friday, 11 June 2010

Still hopping mad

Last year we created a campaign to cut THE DM GROUP energy consumption and greenhouse gas emissions by 10%.

And as we wrote, in one month we exceeded our target with a 30% reduction in the number of black balloons produced.

But it didn’t end there.

Our corporate social responsibility team has just reported we’ve continued to reduced our energy use by a further 11.8%.

That’s an average 160 less black balloons. Every. Single. Day.

The reward?

A greener planet. A warm fuzzy feeling. And a chocolate frog with the message to keep hopping to it.