Monday, 24 January 2011

Smart Phones and Smart Brands

Today making phone calls is only one small part of what we use our mobiles for, and for many customers nowhere near the most important. It’s becoming almost impossible for us to put our mobile devices down as we move seamlessly from one task to another via their bewitching touch sensitive screens.

Check these built in gems alone: IMS, MMS, email, IVP(voice), mobile web, internet and Bluetooth. On top of that applications (pre-loaded and down-loadable) allow us to turn it into a clock, a games console, a diary, a journey planner etc…the list of apps grows by the day.

There are clear message here for the smart marketer – whether we’re talking smart phone or iPad these devices are pivotal to your customers life styles, so get on board, put your brand in that space and reap the rewards.

To demonstrate a point, the latest news is that following a successful trial, all Starbucks customers in the US will soon be able to pay for their coffee using their smart phone.

We work with many clients to keep them at the forefront of changes in digital and direct marketing , if you’d like to know more, give us a call.