Tuesday, 19 July 2011

Not viral enough

If you haven’t heard of Rebecca Black’s internet hit ‘Friday’, then hello…welcome to the internet.

Her song and music video, labeled as the worst ever, has been viewed more than 167 million times on YouTube and criticised by just about every single one of them. But to her credit, she has since attended movie premieres, hosted the MTV Online Music Awards and been interviewed on Good Morning America, ABC News and the Tonight Show with Jay Leno to name a few.

Now there’s a new video, ‘My Moment’, that is all about her rise to fame. Rebecca Black is also pushing her soon to be realeased 5-track EP this August.

But did she stray too far from her, dare I say, brand essence of cheap and cheesy, catchy, autotuned innocence.

Although there is a level of cheese in the new video ‘My Moment’ (there were bubbles and spinning around) it just doesn’t seem as fun and annoying, which is why we loved to hate ‘Friday’, or did we hate to love it?

Whether you hated it or you loved it, you couldn’t help but pay attention and that’s the point. I don’t want to take her seriously! I want it to be mindless and fun. I’m no hater, but I think the youtube view count will speak for itself.

Maybe trying to be famous the same way everyone else does it isn’t always the right direction.

John Brunckhorst – The American

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