Monday, 20 December 2010

Looking back at 2010

As the year draws to a close, we take this opportunity to reflect on the top 10 greatest moments at THE DM GROUP for 2010.

• Can anyone forget the epic ping pong smack down between good and handsome? Andy Harrison may of had the looks but Dave had the moves, winning 15 to 0.
• Excellence in Communication…Super Innovator of the Year…That’s right, we’re talking about the two awards HOSTPLUS captured this year at the AFSA awards for their Pledge Campaign.
• Bringing a new twist to Mo’vember this year was Ian Ross with his pledge to abstain from any inappropriate jokes for a whole week, bringing in over $400 in donations.
• Who can forget David Findlay’s farewell party. I guess we should blame ourselves for giving him a present we knew he’d try on.
• YMCA got everyone off the couch and into the gym with their Fight The Couch campaign. People were karate kicking and ninja chopping their way into a local YMCA Centre.
• 2010 also experienced the worlds longest birth.
• We should say 2010 was a quality year with the launch of HOSTPLUS’Choose Quality campaign. The TVC’s ask our audience to reflect on ‘What is quality?’ with the conclusion that ‘Real quality is hard to define but we all know what it is’. It’s the reason people choose HOSTPLUS.
• 10 years later Andy ‘Johnny Depp’ Harrison is still the most handsome man at THE DM GROUP, after starting here in 2000.
• The agency had a blast at the 2010 ADMA awards with Melbourne Citymission, who brought home a bronze in the Effectiveness Not-for-profit category with Jack’s Story.
• And what began in a caravan 20 years ago is today THE DM GROUP. The greatest moment of 2010, by far, is the agencies 20th anniversary.

Look forward to what 2011 has in store for THE DM GROUP.