Monday, 13 December 2010

Brain drain

Have you ever been compared to a lab rat?

Checking Twitter or Facebook for updates every few minutes may be turning you into one.

So says Nicholas Carr, the former executive editor of the Harvard Business Review, who believes that information overload is stopping people from concentrating on everyday tasks. Even stating that our gadgets have turned us into hi-tech lab rats, mindlessly pressing levers in the hope of receiving a pellet of social or intellectual nourishment.

Well Mr. Carr, could this just be the natural evolution of humans into a digital age? Where our desire for knowledge and the ability to connect to other social and media networks can be obtained with the click of a mouse (sorry, just had to say that).

With so much attention and study drawn to social media, it just proves how important it is to be involved.

Much like evolution, if you don’t change the way your mind works, you’ll be left behind.