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Tuesday, 28 September 2010
Jack’s Story
The 2010 ADMA awards have picked their finalists this year as the event returns to Melbourne for awards night on November 26.
So who’s Jack?
And what does this have to do about a story?
Well, one of those finalists in the Effectiveness Not-for-profit category is Melbourne Citymission’s winter tax appeal…
or Jack’s Story.
A highly effective direct mail campaign which aimed to encourage Melburnians to help change the lives of real Melburnians in need.
And with such great response, we can look forward to something…
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