Wednesday, 1 September 2010

Fight the couch!

Ok we may have already mentioned this but in case you hadn’t heard, the YMCA and THE DM GROUP produced some pretty spectacular results with our ‘Gym for Every Body’ campaign in 2008.

So when the YMCA asked for a repeat performance this year, we decided to hedge our bets and pit each of our creative teams against each other for an all out concept war!

Not surprisingly, when the egos of creative minds are at stake, things can start to get competitive. Perhaps that’s why the winning concept devised by Craig Sneddon and Prue Oxford takes a rather ‘spirited’ approach to getting fit.

The ‘Fight the Couch’ campaign launched Victoria-wide on Monday, and tackles the all too familiar obstacles to getting fit head-on. Take a look here.