Friday, 20 August 2010

Everybody’s a critic…

…but not everyone’s a judge.

Which makes YMCA Victoria senior marketing communications specialist Fiona Steer and THE DM GROUP creative strategist Stephen Flewell-Smith a little special.

Why?

Because they’ve both been peer-appointed as Effectiveness Judges for the 2010 ADMA Awards.

And effectiveness is ultimately what advertising’s about, right?

BIG RESULTS.

The big idea is just one of the methods we use to achieve them.

We know it’s an opinion some of our more creative advertising colleagues are sure to criticise.

But at the end of the day, the bean counters and the public even – like those helped by the YMCA – will judge differently.

And so do we.