Wednesday, 18 May 2011

Blows glass

It seems that recently the most popular thing for a car company to do is to make a TVC with a lot of glass. One that really has me in awe is the commercial by…hmmm I actually can’t remember, perhaps I’ll fast forward to the end…ah yes Toyota.  

The absolutely fascinating art of blowing glass and the soft music has me drawn in completely. The skill and precision to make these wonderful pieces, creating a whole human sculpture with internal organs is amazing! But is this a problem? Does creating such a visually appealing and interesting commercial take away from the focus of the commercial?  Well, I did spend 30 minutes trying to find the clip on youtube before asking around the office. Even that proved to be difficult.

Another glassy act was done by Skoda.

What a magnificent talent this guy has, playing a beautiful piece of music with just water and wine glasses. But again the problem lies with what it’s actually all about. I searched for the ‘musical glass tvc’ to find this clip, not Skoda Auto.

Perhaps they all got so wrapped up in the artistic nature of what seems like an independent film and forgot that they were suppose to talk about a car.

Here at THE DM GROUP, we can bring your brand personality to life through considered and insightful creative executions on and offline. If you’d like to discuss how we might help you make something memorable for your brand, why not give us a call.

John Brunckhorst – The American