Wednesday, 21 July 2010

A low carb lunch

While many at THE DM GROUP have been known to load up on beer-fuelled calories at lunchtime, our CSR group chose to go green instead – with a presentation on low carb design by Rod Wade from Finsbury Green.

Rod spoke about how becoming a low carb or carbon neutral agency – of which there are probably less than five in Australia – could be a massive competitive advantage.

Focusing on sustainability also creates new business opportunities. Nine out of 10 of Finsbury Green’s new clients choose to work with them specifically because of their green products and services.

Food for thought? Definitely.