Monday, 4 January 2010

A healthy start to 2010

Healthcare advertising is one of THE DM GROUP’s specialities.

So over the break we were pleased to read that pharmaceutical companies are now our biggest exporters of high-tech products.

With drug and vaccine sales exceeding $4 billion, it’s the first
time in years the automotive industry hasn’t topped Australia’s
export sales list.

As Mark Metherell reports:

‘The pharmaceutical industry contributes about $7 billion a
year to Australia’s economy and its $860 million research
and development sector.’

Even more pleasing, the biggest sellers are treatments we work on regularly in the fight against influenza, cervical cancer and HIV.

But now we know our campaigns aren’t just looking after the health of our clients and the community.

They’re looking after the health of our economy too.