Thursday, 11 February 2010

In the swim of things

It’s been a dry summer in Melbourne.

But when the skies opened this afternoon we saw some interesting sights out the window.

Not that we spend a lot of time gazing out the window during work hours, of course.

Bravo to the three guys we spotted swimming – yes, swimming – down the flooded street at one point.

Rather you than us.

Monday, 8 February 2010

Craig Hockley

You @#$+^&%! beauty!

Today, Craig Hockley joined THE DM GROUP as digital planning director of clickDM.

He brings over a decade of digital communications experience to his new role, gained at both multinational and specialist agencies working with clients including Holden, Makita, Huggies, ANZ and the Victorian government.

Now Craig will be helping our clients get the most out of the constantly evolving opportunities digital marketing offers.

Craig’s early advertising experience was in direct mail, a medium that he appreciated for its immediacy and accountability. From there, he says it was easy to recognise the power of digital communication.

‘It’s the ultimate way to open up conversations between brands and consumers.’

But Craig has also explored a few side paths along the way.

Last November saw him trekking up to Everest base camp. And he’s also spent time living in a Buddhist monastery, where he taught orphans to speak – and swear – in English.

We think he’ll fit right in around here.