Friday, 18 September 2009

Popping our black balloons

Last financial year, THE DM GROUP produced 5.5 tonnes of greenhouse gases a month. That’s 1,100 black balloons.

Every. Single. Month.

Which is why today our corporate social responsibility team launched a campaign to cut our energy consumption by 10%.

Each week for the next month the team will email a simple energy saving tip that staff can employ in the agency workplace.

At the end of the month, we’ll be able to see if our efforts have been rewarded with a reduced bill – and a surprise treat.

So as our CSR team frog icon says, hop to it.

Or in this case, pop to it.

Wednesday, 16 September 2009

Every body’s an ADMA finalist

Yesterday, we told you how our 2008 acquisition campaign for YMCA Victoria fitness centres was the most successful ever.

Today, we can tell you it’s a finalist in the 2009 ADMA Awards.

We’ll find out if it’s earned a bronze, silver or gold in the Travel
and Entertainment effectiveness category at the Gala Dinner
on November 19.

The result will appear in the ADMA Awards annual.

It’s the fourth consecutive year we’ve enjoyed ADMA success – a great record of talent and consistency for our agency.

Well done everybody.

And every body.

Tuesday, 15 September 2009

Working out with the Y

Last year, we started working with YMCA Victoria.

Our multi-channel direct marketing campaign for their health and wellness centre membership drive was the most successful ever.

This year, trademarkDM and clickDM again have the privilege of working with the iconic YMCA brand.

In fact, our 2009 membership campaign is now live.

It features the Y’s new Family Membership, a product developed in response to member requests which can save families – of all kinds – a handy 20%.

Look out for it in your local letterbox, inbox or newspaper. Even better, why not ask about Family Membership at your local Y.

Your body and budget will thank you for it.

And so will we and the Y.

Friday, 11 September 2009

The Peter Allen of Production

We always thought trademarkDM production manager David Findlay was stuck in the past.

Now we have proof.

He says it’s to impress the ladies at a 70s fancy dress party this weekend.

We reckon he’s auditioning for the lead in The Boy from Oz.

Knowing Findlay, he probably believes he’s got the body to give Hugh Jackman a run for his money.

Meanwhile, we hope you have a good weekend too.

Whether you’re going to Rio or not.

Thursday, 10 September 2009

Get more ka-ching! in a click

Our newly updated website for Ka-ching! Ka-ching! is now live.

A financial literacy initiative of our client HOSTPLUS, Ka-ching! Ka-ching! puts the funk into finance by turning money talk into something we can all understand.

Plain English.

Designed by trademarkDM and developed by clickDM, phase one allows members to register for The Barefoot Series on Moneytude by Scott Pape.

It also includes some handy hints on Barefoot Bondage.

Phase two will see the Ka-ching! Ka-ching! website offer more functionality, with added financial tools, expanded news and growing podcast library.

So if you want a little more ka-ching!, click to it.