Friday, 3 September 2010

Shaping young minds

Here at THE DM GROUP, we think it’s important to traumatise exploit mock foster young talent.

This week we’ve had the lovely Jade Tiu here for her Year 10 work experience.

Jade has spent the week learning how projects move through the agency starting with a written brief through to finished art. Along the way she picked up some Photoshop tips from our resident experts, head of art, Andy Harrison and photo retouch extraordinaire, Ross Goddard.

Jade is keen to follow up her secondary school education with a stint at RMIT studying a Bachelor of Design. Her dream job is in graphic design at a cutting edge New York fashion mag but says that after spending a few days with us, she might give some thought to an advertising course.

With such a positive attitude and sunny disposition (despite our best efforts), we know Jade will excel at whatever she pursues. We just hope she remembers us when she makes it big!

Wednesday, 1 September 2010

Fight the couch!

Ok we may have already mentioned this but in case you hadn’t heard, the YMCA and THE DM GROUP produced some pretty spectacular results with our ‘Gym for Every Body’ campaign in 2008.

So when the YMCA asked for a repeat performance this year, we decided to hedge our bets and pit each of our creative teams against each other for an all out concept war!

Not surprisingly, when the egos of creative minds are at stake, things can start to get competitive. Perhaps that’s why the winning concept devised by Craig Sneddon and Prue Oxford takes a rather ‘spirited’ approach to getting fit.

The ‘Fight the Couch’ campaign launched Victoria-wide on Monday, and tackles the all too familiar obstacles to getting fit head-on. Take a look here.

Tuesday, 31 August 2010

Where are your customers right now?

Location aware applications and mobile devices may be able to help you battle zombie hordes on Bourke Street, instantly teach you the history of almost any landmark you visit and even earn you a free coffee at your favourite café, but how can they benefit your business?

That’s just what the guys at clickDM are busily working on for a number of our Clients, right now.  And armed with a couple of nifty Apps and a trick or two of their own, they’re thoroughly enjoying knowing where they are, and where they’ve just been…

Next time you’re at our office, be sure to check in with us on foursquare, you just never know what’s in store for our Mayor!

Friday, 27 August 2010

Hot off the press

Extra! Extra! Step right up! Read all about it!

The HOSTPLUS MORE Magazines will be hitting news stands near you! (In a metaphorical way)

Production manager David Findlay and his side kick, account executive John Brunckhorst, headed to the printers early Thursday morning to check the magazines and to get a first glimpse of the final product.

Safety vests, big machinery, warning signs…they were the perfect team for the job.

Want MORE? Check out the HOSTPLUS website members section.

Wednesday, 25 August 2010

The girl’s got talent

It’s common knowledge at THE DM GROUP, senior account manager Kylie Blatsis has a good eye for detail. What’s also well-known is her passion for fashion, shopping and George Michael. But lately Kylie has been showing off another skill of hers.

Drawing.

Kylie’s whiteboard illustrations have been popping up around the office. When trying to work out her Friday night outfit. When trying to convince Craig Hockley that Lady Gaga is cool. And when she wants to cheer up Stephen, with his own Beyoncé sketch.

They say a picture is worth a thousand words but in this case we only need four – this girl’s got talent.