Although I never met him, I’m sure that Alexander Bell would be amazed at the world that he had a hand in bringing to life with his work on the ‘acoustic telegraph’ over 130 years ago. Having said that, mobile marketing is so much more than just using a telephone you can walk around with, and the telephone you can now walk around with does far more than transmit your voice. This has enormous potential for marketers wanting to create engaging tools, content and experiences for their target market.
Augmented Reality (AR), allows users to literally see the world the way your brand wants them to see it, through their mobile device. For example, Sony Pictures are embracing this withe their new Spiderman AR App, among many others that are popping up on the App store.
Geolocation, is a tool that helps your customers identify where they are in relation to your offers, outlets or other customers, and gives marketers the opportunity to deliver instant, relevant and location aware content. It’s more than just Foursquare now, it can be embedded in almost any App you want.
Biofeedback, now your mobile device can tell you if you’re sleeping solidly, exercising enough or even take your pulse, all through some incredibly intelligent uses of your devices inbuilt technology. Add to that a third party sensor, such as Nike’s Fuelband - and it’s taken one step further. You’ll know exactly how far you’ll have to run to burn off the pizza your phone had delivered to you 15 minutes earlier.
Mobile Wallets, It’s all well and good that your mobile device can help you find your favourite service, access an instant offer based on the outlet you’re in, and allow you to uncover hidden secrets around you – but now, the only plastic you’ll need to reach for when it’s time to pay the bill is your phone. With MasterCard, PayPal, Google and soon rumoured to be Apple all providing you secure methods to pay almost anybody for almost anything – even the ANZ has had a go. It seems as though the morning pocket-patting ritual of “Wallet, phone, keys” will soon be replaced by “phone” – meaning you’ll be able to sleep in an extra 15 seconds – (and using your Sleep app, you can be sure it’ll be REM sleep too).
It’s a massive change that has been taking place for a little while now, and we’ve been keeping our fingers on the pulse. THE DM GROUP have had their fingers on the pulse of this for some time now, so go old school and use your phone to give us a call.